Why companies must have a mobile marketing strategy
What is mobile marketing? Mobile Marketing Association says: “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and...
View ArticleSocial Media Marketing is becoming more and more important
Each year, more people engage in conversation online, via social site and social tools – at a rate of about 30% per year: Companies have a new important instrument to facilitate Pull Communication!
View ArticleThe Strategies that led to DarkWave Games and Master of Alchemy | iPader.it
We explained our concentric diversification strategy, how alittleb.it’s skills and experiences can be very useful for game development, why to develop multiplatform production assets, how the created...
View ArticleGame-Design Evolution – Introduction
In the same way as the entertainment industry is rapidly moving toward online business models, for example cloud gaming, digital delivery and social gaming, so game designers need to adapt to this...
View ArticleBehavioral Design
The contingencies theory, developed by Hopson, provides an answer to build a successful game design strategy that cares about predictions on the behavior of the player.
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